Areas of Expertise
Art Direction
Branding
Print
Concepts
Ideation
Packaging
Digital
Retouching
Renders
Web Design
I am an experienced integrated designer with a broad skill set spanning branding, packaging, point-of-sale, experiential, digital, and print. I excel in ideation and conceptualisation, turning complex challenges into streamlined, impactful design solutions. With a clean and polished aesthetic, I take pride in my attention to detail and have a strong foundation in FMCG packaging, typography, layout, pre-press, and UX design. My work is driven by a passion for storytelling, innovation, and creating visually compelling designs that connect with audiences. Additionally, I enjoy mentoring junior designers, fostering their growth while sharing my expertise.
My professional experience includes roles with leading brands such as Vittoria Food & Beverage, Sheridan, Saba & Sportscraft, and Marie Claire Magazine. I have developed and directed integrated campaigns across multiple channels, from branding and in-store displays to social media and press advertising. I am skilled in art direction, campaign rollout, and digital asset creation, with a proven ability to manage projects, teams, and freelancers. My commitment to excellence and adaptability ensures thatI consistently delivers results-driven, engaging designs for a diverse range of clients and industries.
Email
sarahcatondesign@gmail.com
Phone
+61 400 992 668