As the lead creative for a range of instant coffee, I was responsible for designing a cohesive and impactful visual identity across 9 unique blends offered in 7 different sizes and formats. My role included developing packaging designs that highlighted the distinct characteristics of each blend while maintaining brand consistency across the range.

I worked closely with the production team to ensure designs were rolled out across various packaging formats and oversaw pre-press preparation to guarantee the best outcome. This project allowed me to showcase my ability to balance creative vision with technical precision.

#creativedirection #packagingdesign