As the lead designer for Natureland’s brand refresh and product design, my goal was to craft a distinctive identity that stood out in an oversaturated tea market while celebrating the artisan quality of their English teas. The refresh focused on blending tradition with innovation, highlighting Natureland's commitment to craftsmanship and wellness. The product range introduced a groundbreaking approach by infusing the teas with essential minerals and vitamins, offering consumers not just an enjoyable cup but also a healthful boost.

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