As the Lead Designer, I played a pivotal role in shaping, producing, and executing this compelling creative campaign to launch a range of ceramic cups in collaboration with 6 leading Australian Fashion Designers.
I produced the overarching vision and strategy, ensuring that the campaign aligned with the Vittoria Coffee’s identity and market positioning. Leading a team of designers and other creatives, I provide direction, inspiration, and feedback to bring innovative ideas to life. I oversaw concept development, from initial brainstorming to final execution across various channels, ensuring consistency and impact.

The execution included various touch points including Outdoor Media, Digital, and Press including a featured article in Qantas Magazine.

#branding #campaign #fashiondesign