I played a key role in launching a new range of Nespresso Compatible Capsules in the Australian market for Vittoria® Coffee. This involved conceptualising and designing packaging artwork for 18 unique SKUs, managing pre-press file preparation, and overseeing press checks.

I also directed and styled a campaign photography shoot, creating a cohesive visual narrative. Additionally, I developed marketing assets across in-store, print, and digital platforms to support the launch.

#artdirection #packagingdesing #styling